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In this modern era, we can’t separate the relationship between humans and social media that’s why marketers turned their businesses focusing on social media. To attract the targeted admirers and converts into lead changes to customers via social media.
In olden days marketing means mouth to mouth, publicity was an effective marketing strategy used by marketers. We have only limited competitors. We saw some pre-digital age technology called as
1 Print Works
2 Bill Boards
3 Radio and Television ad, etc..
Globalization Developments in Marketing
- Speed and availability of internet we can connect the world. Transportation becomes easier for goods and services shipped.
- Emerge of Social media it doesn’t have boundaries or any restriction of communication and marketing to our targeted customers. Smartphone’s play a vital role played to get global shoppers to have easy access to global markets.
- The rise of new digital banking system’s ease of payments through e-wallets, mobile payments and other pay apps makes easier.
Current Trends in Social Media
Artificial Intelligence and Social Media
Digital Marketing has been adding technologies to get the customer’s data using AI to improve the customer insights for organizations or companies.
Artificial Intelligence is growing better will help customers to give your business insights to achieve the desired result.
Rise of Robots in Social Media
Social media automation is a new technology introduced to Marketers to get the job done easily. Using automation, manual work is getting reduced. Everything can be monitored using a common platform.
These are top automation software and apps used in Social media. These include Hootsuite, Buffer, SproutSocial, HubSpot, Social Oomph and Social Flow. Each tool may have the same features on their own. These tools are designed to be helpful to save your time. These tools allow us to schedule social media posts in advance and monitor your accounts and mention your brand and comment.
Telecasting Live Events
To keep our business high live stream is an engaging introduction to our business or brand. To show our brands effective by live streaming experience will reach millions.
Social media is one of the needful necessities for the business and society. Using social media gives us more benefits to our business. Social media plays a big role in the modern era in the development in this changing world. Social media give us strength and move forward to take over the next challenges to plan and face them easily.