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Employer Branding to Attract Top Talent

employer branding to attract top talent

Hello, and welcome to the blog. Today, we’ll talk about how to build a strong employer brand. Let’s get detailed.

With 57% of knowledge workers looking for jobs, how can you attract, retain, and maintain exceptional employees? Candidates now favor Glassdoor reviews and social media platforms above Amazon reviews. With talented millennials entering the workforce, a fat paycheck is not the only criteria you should consider as an employer. These folks want to work in a fun environment with a positive brand image. 86% of employees won’t apply for, or continue working for, a firm with a poor reputation. Employers can improve their employer branding strategies to attract, recruit, and retain the best employees.

What is Employer Branding?

An employer brand is the impression and reputation of your organization among present employees and job seekers. Done well, employer branding will spark buzz around your company, attract motivated job seekers, and sustain an army of happy employees. Employers often make the mistake of correlating employer branding with the brand itself. To build a favorable employer brand, you must tell a compelling story. Every touchpoint influences prospects and employees, establishing your employer brand.

Why Employer Branding is Important and Benefits of Employer Branding

“Does this truly apply to me and my company?” You may be wondering.

Having an employer-branding strategy is important for a company’s reputation in order to stay in the forefront of a job seeker’s mind. 50% of candidates say they wouldn’t apply for a job at a company with a bad reputation—even for a pay increase. A good employer brand can reduce turnover rates by 28% and cut per-hire costs by half.

Some of the benefits of employer branding:

1. It Reduces the Hiring Cost

2. It gives access to the Best Talent Pool

3. Reduced Employee Turnover

4. Increase Employee Morale

5. Gain the confidence of your customers

How to build a strong Employer-Branding Plan

A strong employer-branding plan is necessary for your company. It allows you to save money on hiring, minimize attrition, and attract top hands-on expertise. It operates on three levels: attract, engage, and keep. Here’s how you start:

  1. Get to know your company: To build a strong employer brand, start with your company’s mission statement. Learn about your company’s fundamental business, vision, purpose, values, and culture. Understand your company’s objectives and the type of people required to achieve those objectives.

  2. Do an Employer-Brand Audit: You may be unaware of your company’s reputation among job searchers, or your workers. Utilize candidate questionnaires, web and social media searches, reputation monitoring companies, and applicant interviews to do internal and external research. In the end, your study ought to show which components are appreciated by your staff members and which require attention

  3. Create an Employer Value Proposition: Once you’ve done your research and cultivated a list of values and benefits your company offers, you’ll want to create an employer value proposition (EVP). An EVP should reflect the values of your organization while reflecting on what’s special about working at your organization. People want to feel their work is meaningful, even if it means sacrificing a paycheck.

  4. Improve Existing Employee Engagement: Employees are three times more likely to be trusted by leaders than their CEO. Your workers help to shape your company’s culture, live your beliefs, and achieve your goals. Your employer brand will be nothing if your employees don’t participate. Look no further than your personnel to help you become a trusted employer.

  5. Create an Effective Onboarding Procedure: Onboarding is the first experience a new hire goes through, and a negative impression can have big consequences. Negative onboarding experiences double a person’s propensity to look for another job. Ergo, developing a great corporate brand image begins with a proper onboarding procedure. Employees must be engaged and enthused about their responsibilities and teams from the outset.

  6. Provide Possibilities for Growth and Learning: Employer branding influences not just recruiting but also employee engagement, retention, and profitability. Allowing workers to explore learning opportunities and become skilled in new ways demonstrates your company’s dedication to ongoing learning and progress. 76% of candidates are more inclined to apply to a firm that offers skill-training or development programs.

  7. Develop a Strong Push for Diversity and Inclusion: Investing in diversity and inclusion (D&I) is not only excellent for your company’s bottom line, but it is also vital for developing a great employer brand. Having different minds from a variety of backgrounds demonstrates you’re an equal opportunity employer. Investing in D&I has several business benefits, including more inventive ideas and stronger workplace culture.

  8. Create a Remarkable Candidate Experience: Job seekers aren’t shy about providing both positive and negative feedback about a company’s hiring process online. Make an effort to create a positive candidate experience from beginning to end if you want to control your job brand. Don’t “ghost” prospects you’ve turned down. Instead, write them a polite message informing them they weren’t selected to continue in the process.

  9. Create an Appealing Careers Page: Don’t make the mistake of believing your job posting is the only thing an applicant needs to view before applying. A prospect who views your career website should have a good idea of what it’s like to work for your company. A candidate who spends time researching a position and applying directly through a corporate careers page is more likely to have thought about their fit.

  10. Employee Testimonials Should be Displayed: An essential component of social proof that may aid in attracting applicants to your organization is employee testimonials. Seeing that other professionals have great things to say about working for you might encourage new people to apply. You may, for example, display employee testimonials on your careers page or post them on your social media profiles.

Having a clear employer-branding strategy will prove to be foundational to your organization’s success. Investing in your employer brand will help reduce the turnover of top talent and lower your cost per hire. In addition to boosting candidate talent and staff retention, it will also have a favorable impact on other areas of your business.

We’d like to thank you for taking the time to read our article! While you’re here, be sure and read some of our other posts. We have several that will explain the how to of a process and will give you insight into how things are done. We’ll see you next time!

Contributor

Subin Saleem

Team Marketing

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