Salesforce continues to embrace Artificial Intelligence (AI) with the introduction of two advanced tools powered by generative AI: Marketing GPT and Commerce GPT. Marketing GPT streamlines personalized email generation, audience segmentation, and seamless purchasing journeys, while Commerce GPT empowers businesses to offer tailor-made shopping experiences and customized offers.
Launching these tools holds significant importance due to the productivity revolution of generative AI. According to Salesforce’s report, 60% of marketers believe generative AI will reshape their work, with 71% viewing it as a means to automate routine tasks and focus on strategic efforts. While excitement surrounds generative AI adoption, concerns about data quality persist, with 63% of marketing organizations emphasizing the need for reliable data sources.
Addressing these concerns, Marketing GPT and Commerce GPT utilize dependable, first-party data from Salesforce Data Cloud. These tools enable companies to provide highly personalized experiences to customers seamlessly.
Key Features of Salesforce’s New AI Tools:
- Intelligent Segment Creation: Rapid customer segmentation with natural language prompts and reliable data from Salesforce Data Cloud.
- Innovative E-mail Content Development: Automated creation of personalized email content, aiding content writers and testing multiple versions for customer engagement.
- AI-enabled Segment Intelligence: Connects first-party data with revenue and third-party media information for enhanced marketing ROI.
- Rapid Identity Resolution, Segmentation, and Engagement: Precise targeting through automatic client identity resolution and Data Cloud segment updates.
- Typeface Generative AI Content Platform: Develop context-based graphical materials for campaigns with brand-specific style and messaging.
Key Features of Commerce GPT:
- Goals-based Commerce: Automates merchant growth and conversion activities, providing insights and real-time recommendations to achieve set targets.
- Dynamic Product Descriptions: Fills missing product information, generating accurate descriptions tailored to each client’s needs.
- Commerce Concierge: Utilizes Commerce GPT’s natural language capabilities for hyper-personalized conversations and seamless product discovery across digital channels.
Incorporating Marketing GPT and Commerce GPT leads to highly effective hyper-personalized customer experiences. At CloudQ, we assist you in harnessing Salesforce’s latest innovations to elevate customer satisfaction. With our extensive industry experience and commitment to understanding your unique needs, we provide tailored solutions to meet your requirements.
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