Salesforce is one of the most powerful and effective tools for businesses in recent times. However, it is important to note that software can only be used to its full potential if smooth functionality is maintained the correct way. Normally, businesses use an in-house software team to solve issues they face in their marketing campaigns—especially when it comes to the Salesforce Marketing Cloud. Dependency on an in-house team cannot be entirely reliable, however, and issues rarely get fixed permanently.
This is where a Salesforce Marketing Cloud managed services provider is helpful in overcoming challenges with less time and increased cost effectiveness.
What Are Salesforce Marketing Cloud Managed Services (SFMC)?
Salesforce Marketing Cloud managed services providers are expert service providers who help companies implement and leverage the full potential of the Salesforce Marketing Cloud. Authorized Salesforce Managed Services agencies have a team of SFMC experts who are dedicated to helping the marketing team of the client company build, develop, and deploy effective email or marketing campaigns.
The biggest advantage of employing professional SFMC companies is that they can help the team to run all kinds of marketing endeavors smoothly across all channels.
Understanding the Role of Salesforce Marketing Cloud Experts in a Business
Salesforce Marketing Cloud Managed Services include:
Implementation:
The team helps to design and develop the best cross-channel marketing campaigns using Salesforce Marketing Cloud.
Consulting:
You get a team of expert consultants who will analyze your existing marketing strategies in your business and suggest improvements to get maximum output.
Customization:
Your reports and dashboards within the Marketing Cloud can be easily customized to your requirements for easy navigation and use. Simply put, you can monitor and track the progress of your marketing campaigns over various channels from a single dashboard.
Integrations:
CRM platforms can be seamlessly integrated with third-party platforms or services.
Data Management:
Powerful tools are used to import, manage, and export important and confidential data that is collected by Salesforce users.
Support:
The main aim of hiring an SFMC company is to fix bugs, conduct audits, perform regular system checks, etc. Your business should aim to keep your Salesforce marketing campaigns running smoothly to bring in desired results.
Why You Need Salesforce Marketing Cloud Managed Services
SFMC offers a lot of functionalities to run a marketing campaign online. However, it’s not always easy to manage the functionality without expert help. So why do you need managed services for your SFMC?
Get The Help Of Experts
When a business plans to use Salesforce Marketing Cloud managed services, they get a round-the-clock team to meet all their end-to-end SFMC requirements. Marketing campaigns in SFMC are not easy to pull off, and expert help is essential to have on hand.
Cut Down Costs
In house teams or consultants are expensive, but when you opt to employee Managed Services for your marketing campaigns in Salesforce, there’s no extra, out-of-pocket expense.
Helps Teams Dedicate Time Towards Business Goals
Solving issues and challenges around marketing campaigns is a full-time job. You can give your team the space to focus on core business goals and objectives by hiring a reliable and knowledgeable SFMC company that will manage your Salesforce marketing campaigns and give you the desired results.
Added Bonus For Non-IT Teams
SFMC companies are equipped with a dedicated and certified technical team. It’s a great blessing for a business that doesn’t have an in-house technical team, ensuring your nontechnical team focuses on the actual product or service of the company while the cloud managed services take care of the nitty-gritty details of technicalities.
Better Results
Managed Services in Salesforce Marketing Cloud helps brands have better results by identifying challenges and risks in marketing campaigns and solving them.
When you hire a dedicated Salesforce Marketing Cloud Managed Services Provider, you should ensure you have them do the following:
- Optimize previous and current projects
- Plan successful marketing strategically
- Train users to improve your campaigns and projects
- Get the best technical support
Final Thoughts
It’s important to hire a Salesforce Marketing Cloud managed services provider to get maximum output from your Salesforce environment with the help of business insights, tools, and practices that will boost your business.
CloudQ offers many different managed services, and if you’re interested in procuring these services for your business, contact us today. Consultations are always free.
Still not sure if managed services are something you need? Hang around and read our other posts on the subject while you’re here. You may change your mind. Plus, we offer a free, fillable, and printable PDF checklist that includes all the questions you’ll want to ask when searching for a provider. Why would we do this? Because we’re confident we’ll come out on top.
See the services we offer here.
Thanks for reading, and we hope to hear from you soon!
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