Hello, good people of the internet! Welcome to another how to post. Today, we talk about recruitment. It’s a topic we’re always interested in because of the procurement side of our business. We’re constantly on the hunt for new and talented individuals.
Talent procurement is a crucial process in a company’s growth. Nowadays, talented individuals are sourced through several different channels, both online and offline. Using a company’s website to recruit talent is just one of them. You’ll learn more about how a website can be used in the hiring process by reading this blog. Get comfortable, and let’s dive right in.
Your website can serve as a storefront, a customer support platform, or even a billboard. Many job searchers go there to discover more about your company as well. They either need to understand your organization’s brand or the qualities, mission, and culture they’ll be joining if they apply and are hired by your company.
Here are some things job seekers look for when investigating organizations online and ideas for getting them to apply via a successful website recruitment strategy.
Present Yourself Well
Job candidates will want to know everything there is to know about your business, starting with the fundamentals. They’ll visit your website in search of details about your background, founders, location, markets served, present personnel, etc., and anything that looks sketchy or out of place will have them closing their browser window faster than a toupee in a hurricane. Team member biographies can aid in telling your company’s story as well, particularly when done in a friendly, visually-appealing manner. These summaries provide a sense of your corporate culture while letting job seekers understand the experiences and abilities that enable people to succeed at your organization.
Talk About Your Stances
Job searchers, particularly millennials, are looking for companies with distinct goals and core values. Potential employees can learn a lot about your company’s beliefs and how you enable employees to live those values through their work by visiting your website. Your website should reflect your mission, values, and other goals on every page, not only in the HR-related portions.
A couple of questions to ask yourself:
- Do you frequently refer to your company values in your blog?
- Have you received recognition for your company’s ideals through awards?
If you answered yes, then highlight those attributes across your website. Applicants will understand your business and its objective(s) better if you include verbiage or imagery that alludes to your stances throughout.
Feature the Work Culture
Candidates who are searching for employment will need to understand what a typical workday resembles at your company. Prospects can find out about what it might be like to work for you by browsing the website that incorporates a typical-day page containing office pictures or videos of people working or engaging in team-building activities. First-hand records of your organization’s culture, and the sorts of characteristics that can make candidates a solid match, should be readily available via employee testimonials or employee “Get to Know” interviews.
Keep Your Job Postings Visible
It’s doubtful a potential employee will apply if they can’t locate an open position on your website. What would they be applying for, and how would they know if they’re a good fit? Design quality is a higher priority now than any time in the past. More job seekers are trawling the internet for jobs than ever before, and that number is increasing daily. Make sure your website is user-friendly, especially for mobile users, to make it a more effective tool for job recruitment.
Make the Application Process Simple
Your website will be viewed as an extension of your business by prospective employees. Their perception of you as an employer may be tainted by a complicated or burdensome application process. Discouragement will also set in for mobile users who are unable to find a mobile application option. A poorly designed gateway will give the impression a business is outdated. So be sure to keep your recruitment page clean, well-organized, and easy to use.
86 the Bots
Applicants are sick and tired of having to hide keywords in their resumes so they don’t get rejected before a human can see them. This is what ATS systems do. If you want to know more about why they’re a bad idea, and why we don’t use them here at CloudQ, read this article. Either way, get rid of them. They’re a hinderance to your process.
We hope this article provided you with some insight into best practices when hiring. If you don’t want to do the heavy lifting, join CloudQ. We have a stellar procurement team waiting to find candidates for your business. Read more and contact us here:
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