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Using Salesforce for marketing

how to use salesforce for marketing

Marketing Cloud is the platform for delivering relevant, personalised journeys across channels and devices, enabling marketers to deliver the right message at the right time throughout all phases of the relationship. Marketing Cloud includes integrated solutions for customer journey management, email, mobile, social, web personalisation, advertising, content creation and management, and data analysis. Every imaginable customer interaction and engagement is covered, and guiding customers on their 1-to-1 journeys with your brand has never been easier or more effective.

SFMC is a powerful email marketing solution. It allows companies to connect interactions across different channels and leverage customer data, or behavior traits, to create targeted conversations. Salesforce Marketing Cloud can help you evolve, adapt, and scale rapidly in today’s changing market environment. It will enable you to send across the right message at the right time, through all the phases of your customers’ journey.

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Marketing Cloud Features

  • Journey Builder – To help marketers customize their interactions with customers according to real-time behaviours
  • Contact Builder – To put together customer data from multiple sources for a better grasp of the customer’s behaviour and other attributes
  • Email – To easily send and organize emails based on data and insights
  • Social Studio – To map, execute, and track social media campaigns
  • Cross Channel Implementation – For a consistent customer experience across channels
  • Content Builder – For creating powerful and smart content via mobile-optimized templates and drag-and-drop functionality
  • Messaging for every step of the customer journey
  • Drag-and-drop segmentation
  • 1:1 content personalization
  • CRM and cross-channel integration
  • Comprehensive, real-time tracking and reporting
  • Pre-built templates and themes

Business Scenario Marketing Cloud provides organizations with strategic ways to plan, personalize, and optimize the customer journey. It is the only platform for building and managing customer journeys that can connect interactions from any channel or connected device. When organizations connect these interactions and combine them with individual customer data and behavioural information, marketers can generate the types of targeted content that drive consumer actions.

Your business deserves the best, and as a leading Salesforce development company in the USA, CloudQ can help you get there.

Why break the bank with more expensive options that give you the same results?

Contact us for a consultation with our Salesforce experts today

Tell us a bit about yourself, and we’ll tell you a lot more about us.


Ravi Veerachamy

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