Hello, and welcome to another blog post! Today, we’ll be talking about your social networking schedule and how consistency will help you with visibility. We know social media can be a beast to deal with, and we’re here to help with that. If you’re ready to turn the tide of the game in your favor, strap in and grab a pen and paper (or simply print this article for reference). Ready? Let’s get going!
Our team already reviewed a great tool to help you with your social media postings. A tool like this will be integral to helping you achieve consistency with your posing schedule and visibility results. If you missed that post, check it out here. We use Buffer, but there are a ton of tools out there to choose from, and many are incorporated into your marketing software. Figure out how to use them, and be like Nike—just do it.
Once you’ve nailed down which tool you want to use for your scheduling, you need to figure out where you get the greatest engagement and at what time. Then, you need to post to those platforms at that time. Your tool may help with this by breaking down the times people interact with your posts more. If not, you’ll need to just test it by posting at different times of the day and taking copious notes. You can then adjust your schedule as needed.
People like to know when new and exciting content will be released, so the number one thing you need to remember to do is post regularly. Decide on a time, and stick to it. Your schedule can, of course, be adjusted as you go, but don’t change it up more often than once a month. You simply won’t have enough data at your disposal to make that decision until you’ve tested for four weeks.
You’re probably wondering at this point how a schedule can help with visibility, right? Well, if people know you’re posting at, say, two in the afternoon, they’ll know they can go to your page anytime after two and share whatever you’ve posted or click to read your ramblings. Those shares and clicks get you recommended to other people who are interested in the same things that person who shared or clicked is interested in. Your visibility goes up.
It’s all about the number of eyeballs your postings get, and in order to increase the number of eyeballs on your content, you have to increase engagement. Again, people like consistency.
We’ll now go over a sample schedule (in case you can’t figure out how to make one), so you can see what a typical week may look like. It should take you less than 2 hours a day, and some will only take you about 30 minutes.
Monday –
30 minutes: Go through all your social media platforms and respond to anyone you may have missed over the weekend. Thank people for sharing when they share, and be sure and give that post some love. Your comments on their shares increase visibility, too, and those who see you commenting know you’re a person and not a bot.
30 minutes: Set up your posting tool to send your posts to the various social media platforms through Friday.
Tuesday –
30 minutes: Same first step as Monday.
Wednesday –
30 minutes: Same first step as Monday.
1 hour: Write an article you can share over the weekend. People have more time to interact and read when they’re not at work.
Thursday –
30 minutes: Same first step as Monday.
Friday –
30 minutes: Same first step as Monday.
1 hour: Write another article you can share the following week to catch the stay-at-home folks.
30 minutes: Fill your posting tool through Monday of the next week.
Now, if catching up with shares and likes doesn’t take you a full half hour, spend your extra time reading articles, sharing them, and leaving comments. Every action you take helps.
If you do the above, your social media will grow like crazy. It’s a tried and proven method, and you’ll notice that once you have several followers, those numbers will grow faster. You can’t let go of that momentum though; once you stop posting, growth will stop along with you.
We hope you enjoyed this article and got some useful information from it, and we hope to see you again in the near future for our article on creating helpful links. Thanks for reading! Be sure and check out some of our other writings to discover things like the history of JavaScript, or dive into the Metaverse. It’s all here on our blog!
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