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Social Media: Expectations vs. Reality

It’s easy to envision a baby boomer bemoaning the fact that today’s youth are unable to look up from their phones. Millennials may roll their eyes when scrolling through their favorite app.

While the descriptions above are positive impact on intention, different generations have different views. The discussion has the potential to fizzle out quicker than a trending hashtag becomes old news.

However, young kids have never experienced life before the internet, before Facebook and Twitter, and before these snappy chatter apps. They’ve never experienced social life without screens. Take a moment to think about that.

Working in social media is fraught with misunderstandings. It’s easy to post, share, and like on Facebook, Twitter, LinkedIn, Instagram, or any other platform.

Why should someone pay someone to “do” their social media marketing?

We meet a lot of people who are having a variety of problems with social media, but it all boils down to one thing: their social media expectations just do not add up to the reality. This is one of the main reasons you need a marketing team that understands how to utilize social media and has a grasp on the many nuances. In this article, we’ll explore a few.

Shall we begin?

1.Social Media Strategy

Expectations: You don’t need to make plans, since all you have to do is gather fans for your community and create messages.

Reality: Your business objectives should be well aligned with your social media strategy plans to maximize benefits.

2.Posting Content

Expectation:When I post my content, it will be seen by all of my followers.

Reality: Even though you have 1500 followers, your content may not reach all of them. Indeed, unless you pay to boost your post, it will be seen by very few.

3.Content Consistency

Expectation: You can save time by posting the same kind of content to all social media communities and groups.

Reality: Each social network has its own target audience with specific goals, so you must properly articulate your message before communicating. Your campaign message on Twitter would get a lot of retweets, but it probably won’t get the same results on LinkedIn. They’re two totally different audiences.

4.Creating Reputation

Expectation: My product/service is self-explanatory. Because I’m an honest business owner with a great product/service and employees, I don’t have to be concerned about my online credibility.

Reality: Even though you have a fantastic product or service, dedicated customers, and dedicated employees, not everyone will agree with you. There will be those who are dissatisfied or seeking redress. They can use review sites and social media to express their dissatisfaction.

5.Post Engagement

Expectation: You’ll share a post, and everyone will start commenting right away; as a result, you’ll have to respond to everyone. You’ll also be able to respond to all of your brand-related mentions in a timely manner.

Reality: To keep your content interesting, you must first understand your audience’s behavior and then experiment. Responding to everyone on social media is tricky, if not impossible. Set appropriate priorities for your time and attempt to handle those duties with the help of social media tools.

6.Organic Reach

Expectation: Needn’t waste any money on paid promotion because you can easily win millions of target audience members through natural outreach campaigns.

Reality: You can not achieve a huge audience without spending money on paid promotion, even if it takes months. Organic outreach will only assist you if you spend some money on paid promotion and begin a plan that blends the two techniques.

7.Paid Reach

Expectations: You have money to invest in paid advertising, so you’ll have no trouble getting people to join your community and participate in your business offerings.

Reality: The quality of your campaigns will not be affected by paid likes. You’ll also need high-quality content concepts that speak to and engage your target audience.

8.Hashtag Marketing

Expectations: You will create a message on your social media network that includes numerous hashtags and receive instant feedback. The more hashtags you use, the more people your post will reach.

Reality: Using a large number of hashtags not only downgrades your marketing efforts, but it also turns your social character into that of a teenager. To promote your content, simply use two to three associated hashtags in a post. If your content is excellent and relevant, positive feedback will be shared naturally.

Building a brand name or setting up social media channels for your business is not as simple as it appears. A knowledgeable team is priceless.

Feel free to comment with your own experiences with social media.


Subin Saleem

Digital Marketing Analyst

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