Digital transformation is a must for every business. In fact, it is no longer a choice, but a fundamental business strategy that can help employees become more effective, meet client expectations, secure business processes, and improve companywide decision making. Digital transformation has never been more critical than now, with the world starting to transition into post-pandemic times, when millions of consumers are projected to spend even more time and money online than ever before.
Having said that, you’ll need to adopt a few digital solutions to make that transformation possible or speed it up—if your organization has already begun. Four of these solutions are as follows:
Any discussion on using digital solutions should include provisions for cybersecurity. Genpact’s digital transformation expert Priya Merchant says, “Rapid adoption of emerging technologies will be a waste of time without securing the solutions you choose to employ.”
After all, what good will these digital solutions serve if they are vulnerable to cyber attacks like Marriott’s two data breaches in two years, this year’s infamous Zoom bombings, and eBay’s data breach in 2019? Falling prey to such attacks will compromise your company’s reputation and it can even cost you money. This underscores the pressing need for cybersecurity solutions such as: intrusion detection systems, multi-layered firewalls, and multifactor authentication. With these solutions in place, you’ll be ensuring that every other digital solution you choose to employ will be safe and secure.
Search Engine Optimization (SEO)
Consumers are starting to turn to online channels, especially during the pandemic, and that trend is likely to continue. There has been a 30% increase in ecommerce sales between the first and second quarter of 2020. In Q2 alone, in fact, consumers spent $211.5 billion online—over $50 million more than the $160.3 billion spent online in Q1. Tellingly, ecommerce sales now account for 16.1% of all U.S. sales, underscoring the fact that consumers are online a lot more, and they will continue to be, moving forward.
This is the reason why you need to improve your website’s online search results so people can see, access, and potentially buy from it. The digital solution to ensure this is SEO, or the process of improving your website so it attracts organic traffic. Digital marketing experts Ayima specialize in SEO, and stress that the future of the industry will revolve around performance SEO, analytics, and paid/biddable media. The global agency is already driving digital traffic to some of the world’s biggest brands like HomeServe, British Airways, and eBay. Small and medium enterprises can benefit from SEO, too, as it can help catapult new brand names into the limelight. But these need to be well-thought-out campaigns that rely on consumer data to make informed decisions.
Apps aren’t just for games; they’re also useful for your business or brand. Forbes reports that Americans have spent 1.6 trillion hours on mobile as of August, with consumers spending 25% more on mobile apps as opposed to the previous year. In fact, spending on mobile apps topped $50 billion in the first half of 2020 alone, reaffirming their popularity and, obviously, the need to tap into it by investing in your own mobile app. In doing so, you increase your brand’s visibility, improve name recall and recognition, enhance customer engagement and loyalty, and even boost sales—all in all a nice trade-off for a small investment.
Surya Saini has discussed Salesforce in a post before; it’s a pioneering, cloud-based customer relationship manager (CRM) that counts ease of use, customizability, and scalability as among its defining characteristics. These make Salesforce perfect for companies who want to keep and monitor data, like leads, contacts, accounts, and service of quotes, in a single, highly-functional, and easy-to-use system.
Salesforce also boasts Reports, a feature that lets you check in on your team, track how your business is doing, see which accounts need follow ups, and identify the best income-generating opportunities. It’s no surprise that companies such as Spotify, T-Mobile, and Toyota have all signed up with Salesforce.
Indeed, the world is in the midst of a digital transformation, and it has been going on for years. The pandemic, however, is leaving businesses little choice but to speed up their own digitalization initiatives to keep up with these rapidly evolving times. Fortunately, the solutions above are sure to accelerate your business’ digital transformation efforts, which you can enhance by regularly checking in on CloudQ. We’ll keep you posted on all things related to digital transformation, and we even offer a range of tech solutions to prepare your business for the post-pandemic world.
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